Community Manager versus Advocate

One of the new professions that the new “always-on” world has given birth is the Community Manager. Some wonder if this is indeed a real job, but believe me, not only it is a real job, but is also one that is taking impetus and is becoming a key position in any corporation that values its future.

Jeremiah Owyang, an Industry Analyst form Altimeter Group and formerly from Forrester Research, has been an evangelist of this position and he defined what The Four Tenets of the Community Manager are. In brief, these

Corporate Support Online Models

As the corporate world moves online, the rest of the world struggles to understand the scope of this move. To be honest, many a good executives and managers, “old style”, are also struggling with the rapid and constant evolution of the online world, and those who think online corporate presence means having a website and maybe an online store are dinosaurs condemned to extinction.

Today, corporate presence online encompasses all aspects of the business, from customer engagement to brand development and hiring. The tools, available on the whole wide world, went from menace to key instruments, and Twitter, Facebook or LinkedIn are no longer looked at as